🧀🍷 Communicating corporate values: 3B competing with Italian excellence

How do you tell the story of a company? How do you enhance its products and identity? The 3B students of the Liceo Quadriennale tried their hand at an all-Italian communication challenge: the first edition of the '4 excellences of the territory' project.

After choosing a region and a typical product, each group selected a reference company and created an informative brochure, taking care of content, storytelling and graphic layout. The final presentation turned into a real public speaking competition, with cross-voting based on three criteria: creativity, communication skills and enhancement of corporate identity.